"Make more Money by Giving away Free Samples"
By Gary Christensen

A good way to get responses to your advertising, is to offer a Free Sample of some kind in your ads. You'll probably get MORE responses, for the Free Item you offer in your ad, then with any other kind of ad or offer! There's also a good chance that some of those who respond will be just curiosity seekers, who may never order anything from you. But, many of those who respond will be good quality mailorder buyers!

The Free Sample that you offer in your ad, to all who respond, should be something that is a good "tie-in",.. somehow related, or connected to, your other products. (Example: Some companies send out a Free Pen to all their customers (with your company name; address & phone number imprinted on it, which is known as an Advertising Specialty.) This is also used by companies IN THE BUSINESS OF MAKING & SELLING PENS, to allow their customers to first "see before they buy" instead of just asking a customer to send them an order. Plus, it's used by Speciality Advertising companies to show you what an imprinted pen looks like and why YOU should buy some, to give away to your customers, too!

An Instructional, or Guide booklet can be used effectively by many companies, to discuss some phase of their business, with coupons and ads on it's pages that offer other, related items that the prospective customer might need! (Example: A booklet titled: "How to prepare Camera Ready copy for your printer" was offered many years successfully by a well known Mail Order Printer! Besides the instructions on preparing your copy, there were ads in the booklet about their typesetting prices; their printing prices; coupons for discounts, etc.

The nice thing about producing a small instructional booklet is that it can easily tie-in to most any kind of product or business! Examples: (1) "The Home Tune-up Guide" - offered by an Auto Parts store,.. with ads on it's pages for their products; prices for oil; spark plugs, etc! (2) "A Moving Experience" - issued by a national van lines & moving company, listed all the things you might be packing; how to wrap things; what to mark on each box, etc. It also contained ads for their moving service; office locations & phone numbers; things you might need to help you move, blankets, boxes, tape, and much more! (3) "The Wedding Planner" - published by a local Photo and Bridal store, outlined all the things a Bride and Groom need to do prior to their wedding; plus a listing of all the prices of their wedding photos; dresses; and flowers, that their company could provide! (4) "How to take Great Pictures" was a small instructional booklet about camera angles; lighting instructions, etc. from a local Photo Processing company. Also within it's pages were ads and coupons for photo developing; enlargements; discounts on photo albums, etc.

Our own company put together a guide book once, about how to make money by writing & selling your own book! It covered what Authors should know about Self-Publishing their own book; How to market the finished product; How to price it, etc. And within it's pages were some of our other ads for other Books & Reports that we had for sale; advertising items, etc. that customers could order.

Why not consider putting together an instructional or guide booklet, (which may only cost you 40c each, if you order 1,000 printed) and then offer readers a FREE COPY in your ads?? You send those who respond the FREE guide book! On it's pages can not only be tips & guidelines, but also on some of it's pages can be ads & prices for your other, related products & services! Plus, you get a new name of a responsive, prospective customer, to whom you can send still other flyers later!

(Above article was written by Gary Christensen, a self-published author of 8 books & over 100 Reports, like this one. Of the 100, 67 Reports are in his "67 Mailorder Trade Secrets" Book, one copy is yours for $18.00! (Or, the full set of 100+ Reports are YOURS for only $28.00). His latest Free Report is "Sell from Different Slants" Gary will circulate your 2 page Article or News Release to 90 Publishers for just $28.00! Write him at: 2601 N.E. Jack London St., #138, Corvallis, OR 97330, or E-Mail him at: Garch6@aol.com)