Unleash the Potential Hidden in your old Ezines
by Harvey Segal


You've heard it said many times.

The number one form of promotion, most Internet marketers would agree, is to publish your own ezine.

The main reason ?

You can build up a circulation of loyal subscribers, an opt-in list, who will eventually trust your advice and be amenable to your product offers.

To achieve this you'll need to provide valuable content such as articles, tips, resources, tools in every issue.

But what happens to all that useful information once your issue has been published ?

Usually it's lost - forever.

What a waste because, as you will now see, your old ezines can prove your number one traffic generator.

The solution ?

First, you need to archive your ezines.

Now some mailing list services will allow you to do this automatically - but that's the easy way out.

Do you really expect your reader to plough through countless tiresome web pages entitled, for example, Volume 1V issue 39 just to get to the good bits ?

No - you are going to have to resist the temptation of the automatic archive and put in some extra work but, I promise you, the results will be spectacular.


First, set up each issue of your ezine on its' own web page. But don't just paste in the text as a straight copy of the Email version. Make it an attractive, well formatted page with active links: add appropriate meta tags. Choose a consistent style for all issues.

Now for the key item: construct an 'Index' page linking to every issue and highlighting the top tips or articles in each one, like a table of contents. This page will also contain the sign-up instructions. (Feel free to copy the style I have used for my own ezine archives).

Your visitors will be delighted that they can easily scan your best offerings and zoom in directly to the particular issue.

And now we launch our traffic generating attack:

* Submit these archives to the Search Engines. They will just love those text rich and keyword laden pages.

* Use your index page Url in your signature rather than lengthy sign up instructions.

* When you swap ads with other publishers who ask for a sample just point them to your index page.

* And similarly when you submit to an ezine announcement list which requires a sample.

* There should be a page at your site where you describe your ezine and invite visitors to subscribe. Here's how to persuade them - provide a link to the index page showing what they can expect.

* Here's my favourite:

As you probably know a great promotion tactic is to contribute to a discussion group, adding a signature to your posting so that your expertise will be recognised and readers will hopefully visit your web site.

Now with the wealth of resources buried in your archives there will be numerous occasions when they contain the very answers to a discussion group question.

You can then submit a simple one line posting which says
"I've written an article addressing that topic at www....."

You don't even need a signature !

Your link will take readers right to the appropriate issue, surrounded by your impressive resources and of course your product offers.

Your old ezines live on - winning more subscribers and potential customers day by day.


Harvey has more great tips - over 120 of them - in the
archives of the "SuperTips Ezine".
Plus article contributions from top Internet marketing
experts

Visit http://www.supertips.com/ezine/archives.htm