"Capturing Those Elusive Email Addresses!"
.......by Joe Reinbold
Anything you read today regarding marketing on the
Internet contains a section on the importance of capturing
email addresses. Why? Because they should be the life
blood of your marketing activities. They can be a gold mine!
Let's say you have a web site which you are effectively
promoting. Your site visitors are increasing everyday. But
you are not selling much. It could be your offer or it could
be the site setup itself. But that could be a topic for several
more articles.
Once these visitors surf through and go elsewhere, you
probably won't see them again. One of the essentials to
successful online marketing is follow up. Most of our sales
this past year have been through either our ezine or through
direct email follow up. Our ezine subscriber base, now just
over 3200, has been built through a number of techniques.
One of the primary techniques has been offering a free
subscription on our web site. A free subscription offer is
right at the top of our home page. We also have a free
subscription link on just about every page at our site. All
they have to do is enter their email address. Easy and
quick! Plus they automatically receive an automatic
confirmation.
Once they are a subscriber, they will receive each of
our two weekly issues. This is our in house "mailing list"
as we used to call it and is worth its weight in gold! They
came to the site because they were interested in something.
They also had an interest in what the ezine offered since they
subscribed. And now they will be exposed on a regular basis
to what we are offering.
We also offer several monthly contests and these links
are on almost every page. We give away an ad on our
online malls and advertising in our ezine. If you have your
own domain, it's your real estate and you can just about
do anything you want with the space. Giving away an
online ad each month costs just about zero! Likewise
giving away an ad in your ezine costs close to nothing.
What it your hosting company allows you unlimited
autoresponders, like ours does. Why not have a monthly
drawing for a free autoresponder. All it will cost you is
your time in setting it up for the winner. Once ours are
setup, which we do ourselves online, there is just about
no maintenance. It's all automatic!
Give away free reports using autoresponders. Gear the
report to your site theme, product or service. Our site and
ezine is geared towards online marketing. We have free
reports containing links to free advertising, lists of free
classified advertising sites and a list of over 450 ezines.
Each time someone requests one of these free reports,
we automatically receive an email simultaneously with
the requesters email address. These addresses go right
into our follow up file. Since all are interested in advertising
we follow up with an offer to become a member of the Online
Classified Club and an offer to subscribe to our ezine. We
have a very high percentage of sign ups to Club from these
follow ups as well as subscriber sign ups.
If we didn't have these options at our site, we would be
working in the dark, we would be losing sales and we
would have no idea who was visiting our site. Of course
you are not going to capture 100% but if you get 50% of
them, your that much ahead of the game! Take a look at
what you have to offer for free. Be a little creative! Think
of the potential of having access to these visitors a
second time, weekly or more! Capture Them!!!
Joe Reinbold, webmaster of The Entrepreneur's Home Business
Link publishes a free weekly email newsletter "Home Income
Quarterly E-dition" which is dedicated to assisting online
marketers. For a free subscription just mailto:subscribe@homebizlink.com
or visit his site
at: http://www.homebizlink.com
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