Ezine Advertising - What A Deal!
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An amazingly untapped and relatively unknown resource, ezines and
electronic newsletters are springing up at a phenomenal rate.
They typically carry surprisingly large numbers of subscribers
that are very interested in that ezine's particular topic, which
has made the publishers realize that they suddenly have a
valuable resource that they can sell: advertising space.

Ezine ads are ridiculously cheap, and they're a great way to
reach a large number of targeted subscribers, since you can
choose publications that focus on your potential customers.
Compare typical prices of $.01 per subscriber to the rates of
$.05 or more typically paid for banner ad view.

It's been our experience that most ezine ads draw in response
rates of about 2-6%. Compare that to typical 1-2% response
rates from banner ads, and ezines quickly become much more cost
effective.

But It can get even better, as long as you remember one simple
word. Negotiation! Remember that there is almost no
incremental cost to the advertiser when including an ad in their
ezine, and most of them have unsold ad slots in every issue.
That gives you the leverage to contact the publisher and offer
a deal. Here are some suggestions:

- Ask for a deep discount on your first purchase so you can
determine your response rate before buying space in future
issues.

- Invite the publisher to join your affiliate program. She
can then promote your site in her ezine any way she sees fit,
and makes money from the program instead of from ad sales.

- Make a standing offer to buy unsold ad slots at 75% off.

- If you offer a product or service that might be of interest
to the publisher, offer a swap or a deep discount on your own
prices in exchange for free ad space.

But before you can offer any of these deals, you have to find
the publishers. I can think of no better place than the ezine
advertising directory maintained by Lifestyles Publishing
(http://www.babblebot.com/ap/doe.html). They offer a huge
online database of ezines that accept paid ads. You can easily
search the database based on a number of criteria and see at a
glance if that publication is of interest to you before
contacting the publisher.

Don't miss out on one of the most cost-effective ways to
promote any web site!

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About the author:
Darcy MacDonald operates Babblebot, an excellent new site
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Get Unlimited Access To Excellent New Search Engine Optimization
& Submission Tools at http://www.babblebot.com!
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