How to Easily Market any Product and Make Money How to Easily Market any Product and Make Money
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Written by: Chuck Crawley
Web Site: ADSTPLC Newsletter Date Submitted: 08/15/2000 |
How to Easily Market any Product and Make Money
by Chuck Crawley
Are you confused about marketing your product on
the Net?
Don't stress yourself. All you need is a little
guidance to get you moving on the *right* track.
First make sure that the product/service that you
selected *fits* your personality, knowledge level
and passions. If you don't have a passion for
your product/service, then drop it and find
another. Your passion for your product is key to
your success. So, take another look.
You are the expert for the product/service that
you have to offer. Concentrate on that one
fact alone. Become the expert in your target
market. The best way to approach this is by
studying your product or service. Pick out
three of the most appealing benefits of your
product/service that would interest your target
market.
Next write an informative article that would be
helpful to your target market for each of the
three benefits that you offer. Remember that
you are the expert. Write from your own experiences.
Create a story about an actual event that
happened to you concerning your product/service.
Maybe of list of problems that your target
market may face and how your services can solved
them.
Here are the steps.
1. Write your first draft with no concern about
spelling or grammar. Just concentrate on the
subject matter. Try to complete it in one
sitting.
2. Put it away for an hour or two maybe even
until the next day. You'll notice that your
subconscious mind will continue to work on the
article until you get back to it. More ideas
will pop into your mind by the time you pick it
up again.
3. Read and rewrite the article. Again, don't
worry about the spelling or grammar yet. Put it
away again.
4. Now you can edit the draft with your spell
and grammar checker. You can underline or bold
the most important words or phrases.
Use a Thesaurus to substitute words that are
*weak* with power words that get your point
across.
Eliminate words that are unnecessary
in each sentence of your article.
Use short
paragraphs. Makes for easier reading.
5. Give it to your spouse or friend to read.
They will be able to help you edit and give
you opinions. Ask them questions about the
points that you were trying to make in the
article. What information did they get from
reading your article?
6. Do a final once over.
Now you have Three Powerful Articles written by
the expert in your field. That expert is YOU.
You are the only person who matters. If you know
your product or service, then, you must become
the expert. Using the experience that you have
obtained in your field of expertise.
Converting this experience to writing is the
most Powerful asset that you possess.
What can you do with this information? Here
are a few suggestions.
Convert these articles to web pages. Do it
yourself or Hire someone to do it for you. If
you are going to use the search engines, develop
keywords that only apply to your own little
*niche* market. Stay away from the general
keywords. 10,000 hits a month is great but if
it is not targeted towards your specific product
or service than you are just wasting your time.
You would be better off with 1000 targeted
hits to your site, so concentrate on
*targeted niche* keywords and phrases. I
would highly recommend that you get help in this
area.
Here's a couple of great free manuals on Search Engines.
http://www.ngyellowpages.com/manual
http://sitesell.com/candlent
Use Ezines to spread your articles around.
Send your articles to Ezine editors in your
targeted market. There are literally thousands
of Ezines around now. Go to any search engine
and search for "Ezines". You will get a ton of
hits. Go though and pick out the best Ezines for
your target market and send them your
article. Most Ezine editors are begging for
content.
Here are a few Ezine Directories you can try.
http://e-zinez.com
http://ezinelibrary.com
http://infojump.com
Use Publications. Many print publications
accept articles. Find them and send your article
to as many as you can.
The possibilities are enormous once you have put
it all in writing. The Internet is the greatest
information source ever created by man. Use it
to your advantage.
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This Article was written by Chuck Crawley, editor of the
ADSTPLC Newsletter and Webmaster of the "KILLER ADS SITE".
http://unionez.net/adsezine/ADSTPLC.html?15tips
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