Top 10 Tips for Doing Radio Interviews
to Promote your eBook.
By Kristie Tamsevicius

If you are an aspiring author, I can tell you from
experience, that nothing is more exciting than the launch
of your new eBook. Once you finish writing your story, it's
time to TELL THE WORLD about your work!

How do you make yourself stand out from the millions of
eBooks entering the marketplace? Appearing as a guest
for an Internet radio programs can create a BLAST of hype
for your newly released eBook and get you NOTICED as a
savvy author of today.

Not only can an author interview acts as a POWERFUL
SELLING TOOL on your eBook web site, but you can also
place a link to it in your ezine, in your signature, and in
your author bio in your articles for even more EXPOSURE!

Here's my Top Ten Tips for doing an over the phone radio
interview to promote your ebook:

1. GIVE THE ANNOUNCER A REVIEW COPY OF YOUR EBOOK:
If the announcer is familiar with your eBook, he can
refer to specific areas of the book during the interview.
If your eBook is lengthy, then point out specific chapters
you would like for him to read. If the announcer really
enjoys your eBook, ask him for an endorsement you can use
on your web site.

2. DO YOUR HOMEWORK: Listen to previously recorded
interviews by that announcer to get a feel for his style and
the types of questions he will ask you.

3. KNOW YOUR ANNOUNCER: Write the announcer's name and
radio program on an index card. In the heat of the interview,
nothing could be WORSE than forgetting the announcer's name.

4. WARM UP: Take time to talk to the announcer ahead
of time. Warm up, by telling the host about yourself,
your background, and your current projects. By knowing more
about you, the announcer can ask more in depth questions that
showcase your knowledge and abilities.

5. RELAX and BE YOURSELF! Don't try to put on some
"cool-hip author façade". Be honest and sincere. If you
have the jitters, you might want to consider doing a
practice interview with your friend or spouse. You might
feel silly role-playing at first, but you'll be surprised at
how helpful it is.

6. FOCUS: Call from a quiet, comfortable place where you
can focus. If you have children, take them to a babysitter.
Call from a high quality telephone to improve the quality
of the radio recording. A cordless phone or headset can
cause static. Having a rich clear tone to your voice will
paint a better visual image of you in the listener's mind.

7. BE PREPARED: Get a set of the questions ahead of time.
Write out your key points out on index cards and TAPE them to
your desk. If the host asks you about something and your mind
goes blank, you can refer to your notes without shuffling to find
them. Keep your answers short and to the point. Longwinded
answers will BORE your audience. Remember, if the radio host
asks a question that you don't want to answer or DON'T KNOW
the answer to, then answer the question that they SHOULD have
asked.

8. TELL THEM YOUR STORY: Stories capture the emotions of
the audience, are easy to relate to, and are very persuasive.
Tell the story of what inspired you to write your eBook,
how your eBook has helped people, what you did BEFORE you
wrote your eBook, and how WRITING the eBook has brought
you success.

9. MENTION THE TITLE OF YOUR EBOOK AND CONTACT INFORMATION:
Mention your Name, the title of your eBook, your Web
Site URL, and your Newsletter during the interview.
Ideal time to mention this is at the beginning and end
of the interview.

10. SHOWCASE YOUR KNOWLEDGE: If you have specific
questions for the announcer to ask, give them to him
ahead of time. Try to stress the UNIQUENESS of your eBook.
The real power of a radio interview is you can
position yourself as an authority on your area of expertise.
If he asks key questions on the subjects you know best,
you'll come off sounding like a star! Likewise, if
there are questions you DON'T want to talk about, let the
announcer know that too.