Top 7 Undeniable Reasons That You Should Be Advertising In Ezines

The day of huge circulation print magazines is starting to
decline. Within the next several years you will see more and
more print magazines go by the way side and more and more
ezines spring up. Why? Ezines are usually free to readers
(unlike their printed counterparts) and usually much more cost
effective for advertisers...which is the focus of this month's
"INTERNET SMARTS" column. Here are seven undeniable reasons that
you should focus more of your ad budget toward ezines:

1. Ezines Provide a Much More Cost Effective Alternative To
Traditional Advertising.
When buying advertising space in magazines, tabloids or
newspapers, your cost will almost always be higher than the
cost of advertising in an ezine. Why? It all boils down to
production costs. Let's just take a traditional magazine as an
example. They must pay for mailing costs, printing costs,
design, payroll and various other expenditures. Most ezines
are able to deliver their messages to you at low cost with very
few major expenses. This means a much lower cost to the
advertiser. In contrast to a print magazine, you will normally
find you can reach just as many people with your
advertisement for about 1/10th the cost. Advantage: Ezines!

2. There is much less lead time.
When you place an ad with your favorite ezine, you can expect
to see it in circulation within a couple of weeks, sometimes
even faster than that. With traditional forms of print
advertising you will normally have to wait up to 90 or even
120 days to see your advertising in print. Advantage: Ezines!

3. Ezines Are More Targeted Because They Can Afford To Be.
The average ezine is much more targeted than a traditional
magazine. Why? Because they can afford to be. Ezines can
survive in niche markets where traditional magazines can not.
A national magazine can not make enough to cover overhead
unless their circulation is huge. For this reason they must keep
topics more general in nature. A print magazine may focus on
"small business" while an ezine can effectively survive catering
to a smaller niche within that segment. For instance, an ezine
might just concentrate on "ways to promote your small
business on the Internet." By concentrating on smaller niches,
the ezine is giving its advertisers a tremendous opportunity to
target its message to people who want to receive it.
Advantage: Ezines!

4. Ezines Will Provide You With a Worldwide Forum For Your Products
And Services.
In this global economy ezines are one of the very few ways to
truly reach people all over the world. I live in the USA. I
actually publish my own print magazine "Revolution" so I
can tell you without a doubt that my hands are tied as a print
publisher trying to reach the masses worldwide, there is just
no way for me to do it and remain cost effective. I must mail all
of my issues by bulk mail (USA Only). But, on the other hand,
my ezine reaches all over the world because it doesn't cost me
anything more to do that! So, if your products or services are
available globally, you really need to be advertising in ezines.
Even in my own USA-based ezine, 30 percent of my subscribers are
from outside the USA. This gives you a true international
reach without huge costs. Advantage: Ezines!

5. You Will Get Results With Ezines Because The Average Person
Wants The Information Now!!!
In the age of instant gratification your prospect wants his/her
information right now. With traditional marketing they would
call a voice mail number or mail a coupon and wait days or
weeks for their information. With a good ezine advertisement
that information is just a click away. They can click on your
URL, email address or autoresponder and get their information
within moments. (Note: Even if you include your Internet info
in a print ad you will lose effectiveness. Why? Because people
can't click on your magazine ad--right now!) That's what
people want. They want it now! Advantage: Ezines!

6. There Is Almost Always Less Competition Which Leads To More
Results.
I recently did an informal comparison between two good
publications. The first was a print magazine going to 25,000
people. The second was an ezine going to 25,000 people. The
print magazine had 212 ads and the ezine had 12. Where would
you rather advertise? The print magazine has to get 17 times
as many overall responses for their advertisers just to keep
them happy. Would you rather compete with 211 other
advertisers or 11 other advertisers? And, again, let's not
forget that the ezine ad cost was about 1/10th the cost of the
ads in the print magazine. Advantage: Ezines!

7. It Is Easier For Small Companies To Compete In The Ezines.
Ezines offer a "level playing field" for advertisers. In a print
magazine you will see full color glossy ads that were produced
for tens of thousands of dollars, and your little 20 word
classified ad cannot compete with that! But, in the ezines, every
advertiser works within the same set of rules, so the odds of
your success are much greater. The best ad writers make the
most money in the ezines, regardless of ad production costs.
Advantage: Ezines!

The seven things I have talked about today give you undeniable proof
that ezine advertising is worth pursuing. In all fairness I should
mention that print magazines definitely have their place too, but
that is a topic for another column. If you are looking for a cheap,
cost effective alternative to print advertising...what are you
waiting for? Advertise in your favorite ezine today. Your results
might very well surprise you.

Dean Garrison is the webmaster of "Revolution Online" at:
http://www.revolutionteam.com Are you looking for a good,
simple business opportunity? Dean has a simple plan that is
making him a solid, part-time, four figure income each month.
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