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How to build a worldwide distributor network.

Written by: Emma Okafor

Web Site:  
Scientificmarketers

Date Submitted: 12/10/2002


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How to build a worldwide distributor network.


When your product is market ready and has a good bargain, it will be
no value to you if you don't know who's going to buy it, or how you are
going to tell the world about it. Your product will only sell if it has
a good wide distribution network.


Let's say that you've written a "Guide to" make $120,000 a year
compiling and selling mailing lists. You calculate the production cost of
$1.50 per book in lots of $1,000. The advertisement will cost you $1.50
per book. This brings the basic cost of your book to $3per copy with a
paintsticking survey you found out you can sell this book at $10per copy.
Thus making $7 gain per copy. That's not a bad business. The problem
you're going to encounter here is selling the book. Lets say you're the
best sales man in town selling the book, it will keep you busy 25 hours
a day, 8days a week, 366 days a year doing it alone.


The best way out of it is recruiting as many people as you can to help
you do the selling. You need to give your agents an offer they can't
refuse. Let's use this example, a $10 book that costs you $1.50 to
produce 1,000 pieces. You could cut your profit $1per book, and sell it for
$2.50 per book for people who buy in lots of 100 pieces and let them do
the advertising and selling.


This is setting up your own distributor network. Thus, make up a series
of "Dealers Wanted" ads and place them on many different publications
as you can. The national "opportunity" magazine is the best place to
place your ads and place them in many different publications as you can.


To actually get these interested opportunities seekers to sell your
products, you will need a dynamic sales letter and seller's kit to send
out in response to your advertising. In addition to your sales letter,
you should have at least three camera-ready opportunity seekers to
advertise your product. They should include a classified ad, one-inch
display ad, and a larger 2- column by 3-inch ad with blank spaces for
insertion of his own name and address.


You should also include at least one full-page camera ready circular he
can use as an "Original" in ordering printing of his own direct mail
circulars. I don't advice an "up-front" charge for dealer's registration
fee. It has lots of disadvantages mainly Great number of people who
might want to try selling your product might be discouraged when asked to
pay for it.


In contrast to this, if you charge for the dealership set up, you
should include a sample of your product for the more elaborate sales kits
and expensive products, most people ask for deposit, which Is refunded
after a certain number of sales are made by the dealer. Don't mention
charges more than $5 in your "Dealers Wanted" advertisement but instead
explain it fully in your sales letter.


In summary this is how you set up a dealer/distributor network. Get
other people to sell the product for you! You can, and should be prepared
from the beginning before you place first dealers wanted ad, and
proceed only as you can afford the advertising cost for profits of sales of
your product. It's simple, and it's easy, and it can make you rich! I
hope this report has motivated you with an entrepreneur spirit, and that
you act on it.





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Emma Okafor is an ecommerce reseacher and writer.
His success blueprint in online marketing is
Available in his site http://bizacumen.8k.com
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