12 keys to successful Ezine ad campaigns.



By Chris Varsamis.




1) Headline. It is the most important thing in your ad.

It must grab the reader’s attention immediately.

After all you only have few seconds.

If there is no catch for the reader it will pass it in a second.



2) What’s in it for me?

Another extremely important factor for ad campaign success.

Do not describe features. Use benefits.

What they will gain for your product or service.

They will not focus on features. Period.



3) Length. Longer is not always the better.

People are tired to read endless ads, newsletters e.t.c.

Remember, internet users don’t have much time.

Give emphasis on your strong points and don’t write the

story of your life.



4) Free. The most powerful word, not only on the net.

Provide something free, such as e-book, report, newsletter, e.t.c.

It will make the difference.



5) Subscribe to the ezine.

Or even better subscribe to more ezines and take

a look at the ad section. Watch your competition.

See how they work. Have an idea what the ezine is all about.



6) Target. Extremely important! If you sell software

don’t expect to have ad response on a dating club ezine.

Target is the key to ezine success.

Not everyone is interested in your offer.



7) Grammar error check.

Very simple you might say but many people overlook it.

It is so unprofessional to submit an ad with

grammar mistakes. Response to this ad is out of the question.



8) USING CAPS. You don’t need to yell.

Another way to look unprofessional.

People will consider that you are desperate to sell.

Remember your intention is not to sell but providing benefits.



9) Ads per issue. Careful on this .

If the publication has 10 to 20 ads per issue forget it .

No one is going to see it.

People just leave out the lengthy ad

section and move on to information.



10) Use solo and top sponsor ads.

Free is good but there is an amazing response

on these kind of ads. Research estimates

about 5% to 12% ad response.

You will not find anywhere else that kind of rate.

Even if you are on a shoe string budget there

are so many bargains out there.



11) Track your ads.

Suppose you have 6 ads running and

you have sign ups from one, how would you

know which is the “golden” one? Track those using

special codes or even better if you can

afford it use tracking software or services .

They will help a lot.



12) Follow publisher’s guidelines .

Do not extemporize. Follow the rules.

Ezine publishers have specific reasons for using them.


-------------------------------------------------Chris Varsamis is an internet marketing consultant to large
corporations in Greece since 1998 and the

owner of the online publication
www.ezine-affiliate-marketing.com
-------------------------------------------------