INTRO: Let me show you from the consumer's standpoint what someone who wants your business looks like and acts like.

I've been planning to move for some time, but first I had to repair the foundation on my house and also get a new roof because of hail damage - common problems in south Texas.

I finished getting those projects done, and turned to the tweaking of the inside - taping, floating and painting the cracks in the walls
from the foundation, re-wallpapering one bathroom, a cracked window,
a cabinet off the hinges, new flooring in two bedrooms, one electrical outlet that doesn't work ...

Are you screaming? I don't like those nitty gritty little details do you?

So I got out my Gooding Accountability System (http://www.susandunn.cc ), organization coach that I am, made the to-do list, and prepared to assemble the casts of thousands.

I'm spoiled because I used to have a repairman who did everything, but he died. He was about 80 years old last time he came out. There aren't a lot of young people with his range of skills or
his honesty and also he was an independent. He didn't arrive in a truck with all new appliances in it when he came to *repair* the dryer. He would tell me to keep repairing my 15 year old
dryer because "they don't make them like they used to."

So I called some friends to find out whom they were using. No one returned my calls. I get particularly frustrated once I get ready to take action and my first-line asssaults don't work. I
got busy with other things and what's happened?

Nothing. And two more months have gone by.

Thursday the phone rang and it was Ken Brodeen. He's the realtor I'd spoken with 6 months ago
about selling my house. It was perfect timing.

"Ken," I said, "I've completed the big projects. It's all these nasty little things..."

Ken proceeded to go down the list with me about what needed doing. He said he had a painter, a carpenter, a carpeting person he worked with. He also told me if I replaced the carpeting I'd
get 1/2 of it back, but the house would sell much faster -- expert advice I needed. He said he worked with a carpeting person who would defer payment until after the house closed. He said he
would email me a list.

An hour later the email appeared, but more miraculously that afternoon the painter called ME and is coming over Monday. The carpeting woman called ME and is coming over Monday. The
repairman called ME and is coming over Monday.

Ken wants my business and he's built up a referring network of professionals who do good work and want business. In four hours he'd solved the problems that had been nagging at me
for months.

And get this, the painter he sent over gave me the perfect name for my new Don't Die at 50 Weekly Organizational Calendar© ( http://www.susandunn.cc ), and the carpet sales-woman sent me a client.

Ken isn't a realtor, he's a resource person, a problem-solver, and a one-stop-shopping center.

He works with a network of people who actively help the client; they don't dare you to try and catch them in. They MAKE the phone calls.

And how did I find Ken? Through Anthony, my excellent hairdresser. It's a wide loop, a quality loop that I'm absolutely thrilled to be hooked into. Everyone in it is outstanding.

Let's go over the points once again: Ken wants to sell my house. He knew exactly when to call me, with the intuition of an experienced professional, not *bothering* me with lots of
calls. He then provided solutions to all my obstacles.

Do YOU provide this sort of service to your clients?

Do YOU have this sort of trustworthy, quality network of problem-solvers you can roll into the lap of your lucky clients?

Do YOU solve problems for clients they don't even know they have?

Or are you hung up by the *definition* of what you *do* as some of my clients are.

If you're a web designer, do you know Internet marketing coaches, Internet copy-writers, search engine placement specialists and other problem-solvers you can hand your clients over to and know they'll be treated right? People whose work and client-skills you know firsthand and trust?

If you're a widget salesperson, do you supply the name of someone who'll deliver the widget, install it, service it, paint it and move it?

How wide is YOUR loop?

How good are YOU at supplying the answers and resources to your client for as many problems as they have?

If your answer to any of these questions is "no," you can bet there's a Ken out there who can say "yes".

I'll be calling Ken to tell him how pleased I am, and then I'll be calling Anthony, who initiated the Ken-alliance.

Now understand I hadn't talked with Ken in 6 months, there are tons of realtors here in town who call me all the time, and I have choices. There's one realtor who calls me a lot and just acts disgusted I haven't done anything yet. Not
once did she offer a solution to speed things along. Unbelievable, isn't it?

Now whom do you think I'll call when it's time to sell my house? And when I do call Ken, I know he'll have the name of a moving service in his pocket, the name of a cleaning service, the name of a realtor in Dallas, and the answer to all the problems I'll have at that stage of the game that I can't anticipate but he will, because
it's his business to know.

In the chaos of my life, something is going right! This is of inestimable value to me. After all, the way I look at it, coaching is my business and selling this house is Ken's.

Run your professional practice this way, and you'll have people beating on your door. When you participate in a quality networking loop and offer solutions to problems beyond your job description everyone benefits.


(c)Susan Dunn helps clients market on the Internet and build successful businesses. http://www.webstrategies.cc . Web strategies, article-writing service, ezines. Let us design and launch your eBook. We do it all. Mailto:sdunn@susandunn.cc for FREE Internet marketing ezine (Checklist” for subject please). Have a plan!!