Are you looking to grow your business one member at a time? Then start your own e-zine. Be careful to decide just what you want your e-zine to be and be consistent in sending it out. If you don't enjoy writing, there are "article banks" http://www.coachmaria.com/articles/articlebanks.html
and other options that provide you the opportunity to use other authors’ articles on the Web. For original content or expression of your ideas, consider hiring a ghostwriter to write it! Below are some questions to ask yourself before you start.

1. What is motivating you to write an e-zine?
2. What type of e-zine are you looking to produce? Tips, newsletter, ideas,
URLs, etc.
3. What will you include in your e-zine? Such as: quotes, short or long
articles (how many), someone else’s articles (guests or through
http://www.coachmaria.com/articles/articlebanks.html), a contest (how often,
what is the prize), questions for readers to respond to, a challenge for the
week, summary and a link to a Web site for more information, links to other
resources, book reviews, teleclasses, in person classes, etc. For an
excellent checklist of what you can put into your e-zine, go to:
http://www.ezineuniversity.com/courses/ez201/201-03.html
4. Will your e-zine be text only? Simple HTML (colors, bold, italics)? Or
HTML (fancy with pictures)?
5. How often will your e-zine be published? (minimum once a month)
6. What day/time of the week/month will you send it out?
7. What company or service (listserv) will you use (see e-zine choices)?
8. Will you write all of it, part of it, etc.?
9. Will you be the primary administrator of your newsletter or will you hire
someone else to "format and send" such as a virtual assistant, copywriter or
ghostwriter? http://www.coachmaria.com/business/virtual.html
10. Will you accept ads from others? Will they pay for the ads? Will it
include ads be ad swaps? NOTE: it is easier to make money from ads after you
reach 1000 subscribers.
11. How will you publicize your e-zine?
12. Is your ideal client on the Internet or would an in-print newsletter
reach them better than an e-zine?
13. Will this be a discussion group or newsletter (sometimes called an
announcement only list)?
14. Will the messages be approved (also called moderated) before its sent
out?
15. Will the moderator approve all new members before they are allowed to
join the list (also called moderated)?
16. Will the membership list be available to the public, list members only,
or the moderator only? Will the messages be viewable to the public, list
members, or only the moderator?
17. How do you want your readers to send your e-zine to others? In its
entirety or can they send a link or an article to someone as long as
copyright information is included? Decide this and let your readers know
your rules, up front.


© 2003 Maria Marsala, Business Growth Specialist. Helping
business owners leverage their services and products by
designing, packaging and promoting their business with
ezines. Author of the most comprehensive ezine marketing
program on the Internet. Since 2000! Learn more now.
Visit http://coachmaria.com/events/ezineclass.html