TEN answers that turn Your visitor in to Your Customer.

By Radhika Venkata(c) 2003.

You know... Before purchasing your product a person comes to your
order page minimum of 7 times? Nodody buys a product or service in
their first visit. People search, compare, estimate, test...
They look for affordable and good product that fulfil their needs.

Before buying they get so many questions in their mind.

If you answer these questions, sure they will become your potential
customers.



****1.What did I get from your product?****

List out the benefits on your order page. If you don't have
a seperate order page and order link is on the sales page
itself, then put a small red box just above the order link
and highlight two or three of important benefits of your product.

You can also keep your order link like 'Click here to see how I
earned $455 from $25 with MY Proven Formula'.

Above is far better than just old, plain and dumb link like 'Click
here to Order'. Don't you think?



****2.For how much I get it?****

People are more concern about how much they are gonna spend on your
service. They compare the price and features of your product to other
product's features and price. So have a look around how your competitors
are selling.

Keep your price bold. Manytimes I myself scroll the page up and down
to look how much that particular product costs.



****3.Why should I get it from YOU?****

Good question. If there are twenty people selling same type of product
it will become your responsibility to explain the unique features of
your product.

For example you are selling web hosting packages. Offer Live support
for certain hours for your customers. Your clients love to get Instant
help from your help desk.

If you are selling an ebook offer free upgrades. Show the list of
previous upgrades if you have. This gains the confidence of your visitor
that you are really holding on to your words.



****4.What benefits did I get if I buy your product?****

Always and always remember to list out and make prominent of the
benefits they get from your service. Most of the sales letters are few
meters long and are whole lot of paragraphs. People doesn't have time to
spend lot of time at their first visit.

If a person comes to your web site from a search engine, he just scroll
down and get the idea of what you have. So be prepare to put some
prominent boxes with the benefits and main features. Use bullets or
arrows with clear space in between the lines.



****5.What is the purpose of the product? How it works?****

If you reading the above question, it should be flashed to your mind
that people like a demonstration of your product.

=Live demo
=Pictures of the product- how it works
=Trial download
=Free sample



****6.How fast can I get it?****

If you process your order manually and you do open your email every
two days, your buyers become impatient. If possible try to provide
instant download.

Some products need approval before delivering. For those you need
little time. Tell this clearly on your order page or customer landing
page after purchase. So there will be less chances of getting emails
from them and charge backs.



****7.What if I don't like it?****

Provide a demo as said above. Most of the times this clears this
question too. But still people need little more support in buying
your product.

Offer money back guarantee if you have one. One week, fifteen days
or 3 months... It is up to you.



****8.Why should I believe you?****

Testimonials...

Get some testimonials from your existing customers. If
your product is new then offer it to your other product customers
in return of a testimonial. Offer full evaluation version and get
some testimonials.



****9.Are your site using secure server for Credit card transactions?****

Use a well known payment processing company to handle your transactions.
Below the order link keep text that says all your orders are processed
securely.

Point them to your private policy on how their information will be
utilised by you.



****10.Did I get support for the products and free future upgrades?****

If your buyer get any problem with your product, be there to provide
support. People may not know how to use your product.

Provide them:
=Help files
=Help desk
=Frequently asked questions
=Support email
=Community forums


If you can clear all these questions ,well...then you have earned a
potential customer. Be breif and clear in explaining your points.


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Radhika Venkata
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