Why should You care about your web site colors?

Radhika Venkata (c).

**How Colors are Used in web design:**

Demarcates screen elements into groups- You can put
a blue background for your navagational bar and white
for rest of your page. This tells the visitor that the
blue area has different elements and grabs his
attention.

You can relate different groups of element on your screen-
If you want to keep a navigational menu also at the bottom of
page, you can use the same blue background. This tells the
visitor that both blue areas on the screen has the same
information.

Highlights information- If you want to make a line of text
prominent, you can use different colored text instead of
regular text or use a background for that line of text.

Looks nicer- Always colors associate with our mood and
perceptions. We always feel the colors. Colored objects
draws peoples attention.


**One should always use web safe colors?**

Nah... Unless your audience purely rely on 256 colored
monitors. Mostly a remote possibility. You can experiment
and enjoy in applying colors in your web design. The worst
thing that will happen is the colors are shown to it's
nearest color on 256 monitors. They won't look like exactly
as they look on your monitor.


**What colors are best?**

One cannot say this exactly. Because the blue which means
professionalism to some is death to some.

Here are some colors:

To indicate necessary action, use warm colors
Red, orange, yellow.

To provide calm and content feelings use cool colors
Green, blue, violet, purple.

Green means growth and vitality.
Red means energy and passion.
Blue means intuitive, cool and trustworthy.
Yellow means enthusiastic and optimistic.
Orange means courage and success.
Purple means passionate and spiritual.

Grays and browns seem dull. But they can take on a more
cheerful attitude with compliments of red and orange.
Emotions like this will help your visitors to associate
your site with stableness and confidence.


**Tips to follow in appying colors on your website:**

1. White background is always preferable to keep your
content. It makes easy to read and eye fatigue will be
lessen with plain white background.

2. To make the things elegent use one or two contrast
colors next to white. Like blue, green, orange etc.

3. Never use more than 3-4 colors on a page.(unless your
site goes with graphics or other multimedia themes)

4. Check the colors and it appears on different browsers
using online tools like-
http://www.anybrowser.com/

5. Background of your web site pages: ALWAYS use a web
safe color as a background color to your web site. This
makes your graphics and text appear on a clean interface on
any type of monitors.

6. Download and use this color picker for your web designs.
Easy to use and very good free utility software:
http://www.nattyware.com/pixie.html

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Radhika Venkata
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