Eight Steps to Design a Surfer Friendly Website
That Search Engines Love!

By Venkata Ramana

1) Crystal Clear Source Code (HTML/CSS)

Many web-designers give far too much importance
to the look and the graphics of the website while
ignoring the clarity of the source code. Clean
and well-written source code is the first step to
website design success. If a spider cannot find
your keywords, you might just as well forget aout
search engine optimization.

2) Keywords in Title Tags.

Keywords in the title tags are one of the most
important factors for optimization. Search
engines display your title tags in the search
results. This tells surfers what your page is
about.

3) Easy Navigation Links.

While preparing the layout of your website,
remember the navigation links. They must be
clearly visible. Hidden links must be removed.
Navigation links embedded with key words are an
asset in search engine ranking. But beware --
stuffing your navigation links with too many
keywords may land you in trouble!

4) Keyword Rich

Pages BUT Understandable Content. Yes - search
engines love keyword rich content. This does not
mean you have to stuff your articles with
meaningless sentences. A keyword rich article can
contain a keyword density of five to seven
percent. Your articles must also be well edited
to make them both search engine and user
friendly. Invisible keywords and keyword-spamming
are a no-no.

5) Using Heading Tags (<H1> <H2>, etc.) For Ease
of Reading and Search Engine Friendliness.

Using <H1> and <H2> heading tags will help the
user read your articles more easily. <H1> is used
for the headline; <H2> and <H3> are used for
section heads and subheads. The lower the number,
the larger the font size (assuming you haven't
modified them differently). Using <H1>, <H2>
fonts will help the search engines easily
understand the importance of the content in your
pages. Keywords in header tags are also given
more weight.

6) Fast Loading Images That Trigger Emotions

Fast loading images, are very important in
designing your website. Using Flash and heavy
images will increase the loading time of your
website. The faster your site loads, the easier
it becomes for your visitor to understand your
content.

7) Use Alt-Tags for Text ONLY Browsers.

Using alt tags for all your images will help your
surfers who use text only browsers. Here is an
example of alt tag: <img
src="/foldername/imagename.gif" alt="keyword">
Many search engies use alt tags to determine the
keyword relevancy.

8) Site Maps

A site map lists all the pages you feel are
important for the search engines to index.
SiteMaps are very important if you want search
engine spiders to index each and every page of
your site. A site map also provides a guide to
your entire website content and helps your
visitor navigate your site easily.


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Venkata Ramana has been helping webmasters to get
highly targeted traffic to their websites. Join
his 5 day "Traffic Generating Secrets" course and
discover 5 No-FAIL Targeted Traffic Tactics.
http://www.targetedTrafficForEver.com
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