Reel them in!

Think for a moment about newspapers. Have
you ever heard the phrase, "the headline
screamed...?" This will probably give you
an image of a headline that says, "Town
demolished by flood", or, "Strange virus
discovered in water supply". Doesn’t it
make you want to read on, to find out the
details of the story?

For the purpose of your headline, you do
not have to proclaim disaster in order to
get attention. In most cases, you won’t want
"disaster" mentioned in connection with
anything having to do with your business,
unless you fix disasters! You also don’t
have to be overly clever or humorous. The
direct approach works best, and is
appreciated the most.

When prospective clients are at the door,
invite them in. Here are some steps to help
you put together a winning headline, and
create not just a reading audience, but a
buying audience.

Define your target market.

* Who is your target audience?

* What are the hopes, dreams, wishes, and
needs of this audience?

* Who do you think would buy from you? Are
they business people, teenagers, or married
couples? Are they spiritual, health-conscious,
or disorganized?

* Why is your product a good fit for this
market? Provide a hook.

Targeting your target market.

* Speak directly to your audience, as this is the
market that will purchase from you.

* Use specifics. "Tired moms", "time-challenged
business owners". Let them know you are talking
right to them. Generally, retired people will not
be interested in the trendiest t-shirts for the
in-crowd at the local high school. Aim for your
audience.

By boiling your business down to its essential
parts, you will be better situated to make sure
you are reaching the right audience, and grabbing
their attention. A buyer needs to feel right away
that you are talking directly to them and that you can improve their life in some way, or else they will give you neither their time, nor their
dollars.

On the web, you generally have only one opportunity to not only get someone’s attention, but to keep it. If you lose them at the headline, you have just lost your opportunity to convince them why it is such a great idea to do business with you. Grab their interest. If you don’t, it’s doubtful they will come back again, and you may have lost a great prospect. Make your headline count.

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David Geer's Website over-delivers quality
information and resources that help small-small
eBusinesses start, grow and prosper on the Net.
Visit his site now at:
http://www.cashflowseller.com/index.html