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Numbers not Crunched Become Soggy
Copyright 2005 Foreman Enterprises
by Scott Foreman Build-Passive-Income.com

Okay, you own a website that is also your business. There
are some basics that you must have.

Sales. You’ve got to make a living. Whether you provide
goods, services, or information, you’ve got to earn enough
to pay your bills. How do you get sales?

Traffic. If your business is entirely online, web traffic is
the main, if not only, way to get sales.

“But Scott,” you say, “I’ve got traffic, but it’s not
turning into sales.” The quintessential question being, ‘why
not?’

Let me ask you this. Where is your traffic coming from? What
page do they land on when they hit your site? What path do
they travel through your site and how long are they on each
page? What page do they exit your site from?

All of the preceding questions can give you remarkably
valuable answers as to why you are or are not getting sales
from your traffic.

Just the other week, I was looking through the traffic of
one of my sites only to find that we had more visitors get
to our site from Google India, than any other search engine.
After some research, we found that our product was not
nearly as popular in India as in the States. As a result, we
stopped marketing our product on Google India. Initially, we
got less traffic, but the traffic we got was more receptive
to our offer. We also saved advertising costs by ending the
promotion in India and some other countries as well.

“How did we know where our traffic was coming from,” you
ask? Our Web Host gave us all the number crunching
information that we could ask for. Many of you probably
already use webhosts' wonderful tools. What you may not know
is how much information they provide. They go so much
further than just sending out mass emails.

After all, we never would have known why our sales were so
low if it weren’t for the valuable traffic information we
got from our web host. There are many wonderful types of web
hosting services out there, but our favorite can be found
here:

http://www.build-passive-income.com/cmd.php?ad=119263

Massive amounts of traffic are rarely bad, but knowing the
details of such traffic can lead you from successful to
SUCCESSFUL. Use your web host to get the information you can
use to make substantive changes in your conversion rates.

Remember, be good to yourself and never underestimate the
power associated with the intensity of your passion.

Scott Foreman
mailto:scott@build-passive-income.com
===========================================================
Wayne and Scott Foreman are co-owners of
http://www.build-passive-income.com

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