Everyone has something they want the world to know. A tips
booklet is a great way to do that, creating author status and
a marketing tool for yourself in the process.

You may have considered writing a book. Many people entertain
that possibility. Fewer have actually followed through once
realizing how much time and money that takes. It could be more
than it’s worth right now. Instead, a tips booklet can be the
ideal way to go, ultimately leading you to writing that book, or
not. Here are some questions to get your tips (and cash!)
flowing. You can mine your own field of gold by looking at any
notes you’ve created along the way, or jotting down things now as
they come to mind.

1. What is the single most compelling subject from your
experience or knowledge that you want the world to know about?
If there are several topics, consider which one you are most
passionate about.

2. Can you identify the single most outstanding thing you want
people to know? Think about whether it is a new skill,
perspective, attitude, or expansion of general knowledge.

3. Why do you want to write a booklet? It may be an altruistic
gesture to spread the word about something. It might be a
marketing tool for a business or book you have or want to
have. The booklet can be a profit center for you. Maybe you
would you like it to be both a marketing tool and a profit
center.

4. How would you divide your subject into segments? Look at the
possibility of those segments becoming additional booklets to
develop into a series, or as mini-chapters of one booklet.

5. What are you often surprised by that people do not know about
your subject area? There could be something that seems so
*common sense* to you, while being highly helpful or
enlightening to others.

6. Does your information need to be presented sequentially or
can it be random? Notice if specific entries stand-alone or if
they need whatever came before to cause the entry to make
sense to the reader.

7. What do you want people to do and not to do, be or not be as
a result of your booklet? Think about how this information
will benefit the reader.

8. Who besides the reader can benefit from this material? There
may be manufacturers, suppliers, or distributors whose
business activities can profit by distributing your contents.
Those will be large-quantity buyers of your booklet.

9. Is there jargon or language that is peculiar to your topic?
Consider how you will monitor and treat that in your content.

10. What surprised you most when you learned about your topic?
That is probably useful to pass along to your readers in some
way.

11. Which resources are needed to implement any of your
suggestions? Look for the easiest ways to accomplish what
you are recommending to your reader.

12. What is it that people need to know about you? Tell what
gives you the credential to write about this topic.

13. What other products and/or services would also make sense to
develop to assist the reader in this topic? Decide whether it
is important for those to be products and services of your
own, of someone else*s, or both.

14. How would short anecdotes be useful in supporting your
materials? The anecdotes could get in the way or enhance your
content.

15. Do your tips need visual support with graphics to allow them
to be more fully understood? Clip art could be adequate or you
might decide to use original art.


Are you ready to get started? Or were you already making notes as
you were reading this article? Take as little or as much time as
you’d like in creating your first tips booklets. You’ll be amazed
by the results. Everyone has something they want the world to
know about. What’s the starting place for you?


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ABOUT THE AUTHOR:

© 2004, Paulette Ensign

Paulette Ensign has personally sold almost a million copies in
four languages of a tips booklet called *110 Ideas for Organizing
Your Business Life,* all without spending a penny on advertising.
She has had clients match and surpass her results, worldwide.

She has learned her business by doing it, never having taken a
formal business course in her life. Her San Diego, California -
based company, Tips Products International, offers a range of
products and services to support your success regardless of
your budget of time or money. Phone 858-481-0890
email mailto:paulette@tipsbooklets.com
or visit http://www.tipsbooklets.com