Sometimes you just need to look to the latest book or movie to
get inspiration. One way to use these phenomena is in your online
press release campaign.

See the title of this article? I practice what I preach. GRIN!

Writing press releases is a great way to attract interest about
your business and get written about in the media. Don*t think
for one minute that the press are only interested in *real*
companies. If you have a newsworthy story that is topic and an
editor thinks it will benefit his readers, he/she will publish
it.

Hopefully this will lead to more traffic to your site, maybe a
free link from their website, and sales! Yes, one way in bound
links from authority sites! Manna from heaven. You just can*t
buy these kinds of quality inbound links.

But how do I write press releases or more importantly how to a
sustain a press release writing campaign?

Here*s where the *Da Vinci Code* comes in. If you have not heard
about Dan Brown*s controversial book then you must have been on a
desert island for the last 5 years.

It has created much controversy and I hasten to add, money ,
that it truly is a phenomena. A movie is due soon with Tom Hanks
and Ron Howard, alledgedly.

Anyways, anything related or even mentioning the *Da Vinci Code*
is snapped up. I own several *other* Da Vinci Code books on
cracking the code and information on the background to the book
etc etc. I don*t have the t-shirt yet! Watch this space!

I have also seen a few others use the hysteria behind the book to
send out a topical release about their business that ties into
the book.

There was one about a restoration company who can uncover dirt
and restore old paintings and furniture which was very good.

I remember there we some good dating stories around the time of
Bridget Jones and also some great creative use of the Lord of the
Rings Movies.

In essence, look to the media for the next big thing to try and
incorporate it into your press release campaigns. Books and
movies are great sources and the great thing is they are always
releasing the next big blockbuster.

Remember to try and keep it related but not stupid or far
fetched.


Some ideas:

Movie: Troy

Idea: Make sure your virus protection software is not your
achilles heel!
Idea: Beware Trojans! New Book on Virus Protection Software!


Movie: Bridget Jones

Idea: Anything Dating Related.


Also try using other news stories to generate interest. Use
other major events although I would recommend most strongly
that your avoid natural disasters or human suffering as a way
to leverage a story. This would do your creditability damage
and is quite immoral.

Anyways, good luck with your press release campaigns.

If you ever needed an excuse to go to the movies or bookstore
then I have just given you the best one yet. Hey, you could
even claim it as a business expense!


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

ABOUT THE AUTHOR:

Jason Hulott is author of Press Release Cash, a system to use
press releases to drive traffic, boost search engine rankings ,
get free inbound links and generate big profits. All from one
activity! Save time and effort now. Visit
http://www.press-release-cash.com now!