I believe Joint Ventures are one of the very best ways to grow your business...

Yet I know that many people struggle to find the right deals... and are especially challenged with getting their offers considered and accepted by their potential partners. An estimated 98% of JV offers get turned down.

Why?

...Because they are impersonal. Being impersonal is one of the best ways to shoot yourself in the foot. Always use their names a few times (including once in the headline / opening sentence or in the subject line if it’s an e-mail.) Writing their name a few times will give a more personal feel to it. Friends call each other by name often, strangers don’t.

...Because they are not clear enough. Your prospects are most likely very busy. They don’t want to rack their brains trying to figure out what you really want. If you don’t clearly state the benefits that the person will receive by partnering with you – they may not (and will not) figure it out themselves. Be specific.

...Because people choose an ineffective way to contact their potential partners. If you want to be successful, you have to think outside the box. How do most people get contacted? That’s right, by e-mail. Some big-name experts can literally get a few hundred JV proposals per week. And I guarantee you that the vast majority of those are e-mail. If you want to stand out like a sore thumb and virtually assure that your proposal will be read, send it by Fed Ex or UPS. This can be expensive, so only do it if you are confident you will be successful.

...Because people don’t take the time to get to know their prospects
If you want to maximize your chances of getting your proposals accepted, befriend your potential partner before making your offer. It takes longer but is worth it. Get to know them, their business, their needs and wants and by all means, if you can help them, do so. Give and expect nothing in return. Very often they will want to do something in return. This is called reciprocity and it’s extremely powerful.

...Because the offer is not very targeted. This is a major mistake. If the deal is not very targeted, it will flop. Most people know this, and will avoid you if your offer doesn’t fit.

...Because the proposal is long-winded. Be as short and concise as possible, without letting key information out that would permit the prospect of making an educated decision.

These were just a small handful of my tips. If you want to learn more, please visit my website. The URL is in the resource box below.

You have the permission to reprint this article provided you include the following resource box:

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Gabriel Howes is a Joint Venture expert. If you want to change your marketing life (and sales) forever, visit http://www.ultimatejv.com now to learn how to quickly set up very profitable JVs.

Go for it.

Copyright © 2005 Gabriel Howes All Rights Reserved

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Maybe you’ve even bought into the hype... and tried several arrangements