One of the brightest moments in my business career were
when I was visiting with my joint venture partner and
talking about our future relationship together. I remember
asking Bill over and we instantly made friends. Simply by
chatting about events we both enjoyed doing for our
business.


One of the most effective ways to start out a business
relationship, is by asking your future JV partner over to
meet with you at your office or home. Why? Because you have
an incredibly powerful offer to make to them, and if they
aren't sharp enough or interested enough, to come and see
you, then they are not going to work with you!


Even though you both may see things for mutual gain, you
must stay in control. You're the fuel making this marketing
networking machine run hard and fast. If they are too
complacent to not wish to come into your domain at the
first meeting, then they are not the winner here.


The thing to realize is not to get hung up on one person or
another. Just politely brush them away and move on to the
next. In fact, you only need one or two good relationships
in each field to complete the circle and take care of your
customers. The real beauty of all this, besides them giving
you recommendations and paying for some, or all of your
advertising, is much deeper than that. The real beauty is
that your customers will be well taken care of!


It would be highly unusual for a customer to have a team of
dedicated professionals taking care of you in this manner.
One of the side benefits for you is that you will have this
team to work on your own situation, usually at little or no
cost. Often, you can set up an arrangement where these
people will do work for free or at a discount for you. Of
course, you should offer them help when they have personal
needs, as well.


Another important fact to look at is your Unique Selling
Proposition you bring to the table when you are able to
tell a new prospect, how your team works together to
maximize the efficiency of managing their purchase of your
products or services. Do you think your USP is a little
better than what your former competitors say? I would say
so, because you have to have a totally different attitude
to make this work. You have to be from a place of service
with a customer-centered psychology.


For example, when you're meeting with a customer of an
associate, and after listening to them, you know that they
are really not ready to consider your product or service
right now. Maybe later, but not now. In your heart, you
know that you have to tell this person that he/she should
really think about the future carefully before they pour
all their money into whatever your offering.


If this were you, would you lead your customer over the
hump? Would you "lead" him/her to the conclusion that doing
what you say is the right decision...instead of telling
your customer to consider whether doing anything right now
is wise? You see, if you ask the right kinds of questions,
and listen to what people really tell you, you'll always
know in your heart what's right. And if you always do what
your heart tells you is right, you'll get more business
than you'll know what to do with, because of the positive
energy you create when you do the right things.


Can you imagine the amount of trust you can build with an
associate when you tell his customer and him, that this
person (or business) isn't in the right position to buy
just yet, and you advise waiting until uncertainties are
resolved? The trust will be a bridge into the heart of not
just the customer, but the professional, as well.


Appealing to a professional's need for more customers will
get the relationship started. They'll see you as a person
who can help them solve their own marketing problems. After
you're in the door, developing this trust and showing the
compassion I'm describing will help secure you into other
professional's lives and the lives of their customers.

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About The Author:

Abe Cherian is the founder of Multiple Stream Media,
a company that helps online businesses find new
leads and more customers without spending a fortune.
http://www.multiplestreammktg.com