In this article, I am going to reveal a dozen words, which could change the way you write your ads, sales letters and promotional material forever. Why? Because Yale University researches have identified the 12 most powerful words in the human language… proven to attract attention and stir emotion within their readers.

Here they are...

• You

• Save

• Results

• Health

• Love

• Proven

• Money

• New

• Easy

• Safety

• Discovery

• Guaranteed

So how can these ‘proven’ ‘new’ words ‘you’ have discovered be used to generate ‘results’ and make ‘you’ more ‘money’? It’s ‘easy.’ ‘You’ll’ ‘love’ the way you can ‘safely’ integrate them into your ads and sales letters. Plus, ‘you’ll’ ‘save’ thousands of dollars from burning a hole through your pocket from ineffective advertising… ‘Guaranteed.’

Notice how easy it is!

Oh yeah, one more thing. Once you start implementing all of these words into your copy… you may just find that the extra ‘money’ you make will help you to chill out. Consequently, many people find their ‘health’ improves as a result ;)

Let's look at how we can change a couple of headlines I've seen in ads and brochures lying around in my office around to incorporate these power words...

Headline 1: The benefits of advertising on the XYZ Web Site

Could change to: 'Discover' the benefits of advertising on the XYZ Web Site

Or: At Last... 'You' can 'discover' a 'proven' way to make more 'money' by advertising on XYZ's 'new' web site

Or: You'll 'love' this quick and 'easy' way of generating greater 'results' through advertising on XYZ's 'new' web site

Headline 2: Great places to stay. Fantastic locations and hot deals

Could change to: 'Discover' these safe places to stay. Fantastic 'new' locations and hot deals

Or: Who else wants to 'discover' a 'safe' and 'easy' way of finding fantastic locations and hot 'new' deals?

Or: You're 'guaranteed' to 'love' these great places to stay. These fantasitc locations are 'easy' to find and you'll 'save' 'money' with our hot new deals.

Headline 3: Your translations on time for less

Could change to: Your translations on time for less... guaranteed!

Or: Discover this amazing new translation service: on time for less... guaranteed - or it's free

Can you notice how easy it is to incorporate the hot words into your ads and sales letters?

A word of warning: These words are a tool… although just as mild painkillers are not a cure for cancer… they are not a cure for poorly thought out copy.

However they will certainly spice up your communications.

Yours in profits,

About The Author:

Scott Bywater is a professional direct response copywriter who makes it easy for you to get more customers. To learn how and get hold of his special report "7 ways to increase your turnover in 60 days" visit http://www.copywritingthatsells.com.au