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Why S & M Aren't Enough for Coaches

Written by: Christian E. Mickelsen

Web Site:  
Coaching Business Rocket Launcher

Date Submitted: 09/21/2006

Guess what?!

S & M (sales and marketing) don't cut it
if you're procrastinating, un-focused,
or lazy. But, you're not lazy! In fact you
probably work a lot of hours. Still...

Have you learned a lot about growing your
coaching business from plenty of experts, but
something's just not clicking?

Maybe you're feeling overwhelmed by all there
is to do, or maybe you're feeling that putting
in more effort is an exercise in futility? Or...

Maybe there are certain tasks like networking,
writing your newsletter, or creating a tele-class,
that you know you need to do, but you are just
*not following through* on them. Which means that...

"You know what to do, but you aren't doing what
you know!" Have you ever wondered what holds
you back from TAKING ACTION?

In a few seconds, I'll share the secret to why we
don't take action when we know we really should.
Before I do, I want to explain something VERY
important to you.

It very simple actually, but no one explains it
in just this way. ALL of your fears are "fears of
feelings". Everything you are afraid of is a feeling
of some kind. There are only 2 types of feelings...

We have physical feelings. We have fears of getting
hurt physically (like getting bonked on the head).
And we have emotional feelings. So, we have fears
of getting hurt emotionally (like feeling rejected).

This is important to note because most everything
that holds you back in life and in business are your fears.

Well guess what?!! Over 90% of these fears are
emotional fears. So what this means is that most
of what is holding you back and keeping you from
taking action is a fear of *how you would feel if you
took that action*.

Let's take an example. Say you want to go to a
networking event, but you just never go. Maybe
you start thinking that you're just lazy or that you are
procrastinating, or you aren't focused enough. But,

What's really happening, if you take a closer look, is
that the idea of taking action doesn't "feel good". If
you imagine taking action now, you probably don't feel
good about doing it. You may know you need to go
to that event, but there's something about going
that feels bad. Maybe...

It even could be that you don't want to go to the
networking event because you feel uncomfortable
talking about what you do. What is that uncomfortable
feeling?

It could be a fear of rejection, or a fear of looking
bad, or a fear of who knows what. The good news is
that it doesn't matter what the fears are. They are just
fears of feelings. Fears of emotions. Afraid to feel
the rejection, or the overwhelm, or sadness.

Another piece of good news is that your feelings won't
kill you. You will survive these feeling the rejection,
overwhelm, sadness, etc. But, I'm not telling you to
just jump into these situations and let yourself feel
horrible in the moment. There's a better way to
handle this. Feel it first!

I'm about to teach you a SUPER POWERFUL tool for
handling the things (feelings) that are stopping
you. And, it seems to work virtually 100% of the time!

First let me describe the pattern of stuck-ness:

1) Something's not working or you aren't taking action.
2) There's some conditioning or fear underneath this.
3) We judge ourselves for having this conditioning or fear.
4) We try to push this all away and "think positive".
5) We forget that we even have this stuff going on underneath.
6) We remain stuck.

Here's a classic example:
You meet someone at a networking event, exchange cards
and say you'll get in touch with them in a few days.

1) You don't ever follow up with the person you met.
2) you have a fear that they'll think you're being pushy or
trying to "sell" them something and they won't like you.
3) You're ashamed that you have this fear and that makes
you mad at yourself for not following up.
4) You know you need to stay positive so you focus on
something else and file all of those business cards.
5) You start to think you're just lazy, unfocused, or
that you're procrastinating.
6) You rarely ever if ever follow up and this thing called
networking doesn't work for you.

How do we resolve this?
1) Identify the behaviors that you know
you should be doing, but aren't. (make a list)
2) Focus on how it would feel if you really
went ahead and took that action. (1 at a time)
3) Be with that feeling and notice where it is in your body
and what is there (its either a feeling of judgment or fear).
4) Stay with the feeling (focus on the most intense part)
until all of the layers are cleaned up and you feel
like you can take action with ease!*
5) Actually take action.

*Note: "be with" the feeling without trying to
analyze it or get rid of it. Simply be with it.
Also be aware that this process can take seconds,
minutes, or hours (and on rare occasions even weeks).

Real example of a resolution:
1) I want to offer a free coaching session to potential
clients that I know, but I never do it.
2) When I think about it, there's a tightness in my chest.
3) I'm afraid that people won't think I'm
credible as a coach since I'm brand new at it.
4) I feel ashamed, then sad, then "less than",
and finally peaceful and energized.
5) I call up some people I know to see it they'd
like to give coaching a try! (I'm in action!)

I call this "Mastering Your Psychology"!

Not only do I take coaches through this process to
get them un-stuck and keep them in action, but I
also *teach this technique*, in depth so you can use
it with your clients!

Sales & Marketing are important, but they aren't
enough. Action is the real king. Getting yourself
to consistently follow through and be in action is
the #1 key. Please practice this technique and see
how well it works to get you back into action and
keep you taking action! (Share your story with me!)


About The Author:

Exposed: The Secrets & Lies of the Coaching
Industry! Discover the shocking truth about what
coaches are taught to grow their businesses and
get real world, sales & marketing advice that works!
http://www.CoachingBusinessRocketLauncher.com

   

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