Headlines Are 90% Of The Success Of Your Ad

By Ross Reyman

Experts belive that the headline is 90-95% of the ad.

Several years ago, a small cosmetic company ran display ads in popular women magazines. They did not make money, but did develop quite a large prospect list. But they decided to employ an expert copywriter to see if they could improve the message. He changed six headlines in their ad. Much to their surprise the new ads did 18 times better than the first ones.

Would you like to have increased sales of 18 times in your sales? It is not easy. I have had ads increase with changes and sometimes they go down.

We all know the importance of a powerful headline. However, writing a great headline isn't as easy as it sounds.
An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on.

The first step is to ask what the customer needs and then meet there needs.

In order to write an effective headline, you must learn how to use specific words to achieve a specific reaction. Is the person's need that of personal success, or is it security, or is it socal such as love and affection?

You must feel their needs, wants and desires and write your headlines with passion and emotion.

When writing your headlines, keep in mind, you only have a few seconds to grab your potential customers' attention. If your headline doesn't immediately catch their attention, they'll simply move on and never return. Below are several different formulas used by professional copywriters to write compelling headlines. Reach out to force the customer to reach their needs and wants.

One popular headline is "Are you tired of making money for your boss?" Headline that question have been succesful.

I feel that those headlines that are statements of facts are good such as "I made $12000 Per Month After Almost Losing my Shirt!" But you must have truthfulness in your headlines to be believable.

Secondly, use magic words. I consulted 4 lists that had words that are winners. The words discover, love, money, easy, free, love, proven, guaranteed is each list.

Third, be prepared to take a lot of time. I knew of one man who created a million dollar ad in about 25 minutes and this was a full page ad. But many change their headlines many times till they get it right. It is not easy. Test.

Ross Reyman is retired. His time is spent writing about making money on the web. Subscribe to his forum at FREE Web Marketing Instruction http://community.adlandpro.com/forums/15396/ShowForum.aspx He recommends that you test your ad Free at
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