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Pre Selling Secrets Of The Money Loving Marketer

Written by: Jeff Davis

Web Site:  
The Curse Of The Internet Gods

Date Submitted: 04/21/2007

In affiliate marketing, there are many ways in which
you can increase your earnings and maintain the list
that you have worked so hard for already.

Here are some quick and easy baby steps to take that
will help you build your business, and build your
credibility.

One of the more important ways of increasing affiliate
marketing bottom line and sale is through the use of
product recommendations. Many marketers know that this
is one of the most effective ways in promoting a
certain product.

If the customers or visitors trust you enough, then
they will definitely trust your recommendations. Be
very careful in using this approach, though. If you
start promoting everything by recommendation, your
credibility will actually wear thin. This is seen
especially when recommendations are seemingly
exaggerated and without much merit, people can smell
hype, a mile away, so bear this in mind...

Do not be afraid to mention things that you do not like
about a given product or service. Rather than lose any
points for you, this will make your recommendation more
realistic and will tend to increase your credibility.

Furthermore, if your visitors are really interested in
what you are offering, they will be more than delighted
to learn what is good about the product, what is not so
good, and how the product will benefit them.

When you are recommending a certain product, there are
some things to remember on how to make it work
effectively and for your advantage.

Sound like the true and leading expert in your field.
Remember this simple equation: Price resistance
diminishes in direct proportion to trust. If your
visitors feel and believe that you are an expert in
your niche, they are more inclined to making that
purchase.

On the other hand, if you are not exuding any
confidence and self-assurance in endorsing your
products, they will probably feel that same way and
will go in search of another product or service which
is more believable.

How do you establish this aura of expertise? By
offering unique and new solutions they would not get
anywhere else. Show proof that what you are promoting
works as promised. Display prominent testimonials and
endorsements from respected and known personalities, in
related fields of course.

Avoid hype at all costs. It is better to sound low key
and confident, than to scream and seek attention.
Besides, you would not want to sound unprofessional and
have that thinking stick to your potential customers
and clients, now would you? Best to appear cool and
self-assured at the same time.

And remember; prospects are not stupid. They are
actually turning to experts and may already know the
things that you know. If you back up your claims with
hard facts and data, they would gladly put down
hundreds, or even thousands worth of money to your
promotions. But if you don’t, they are smart enough to
try and look at your competitors and what they are
offering.

While recommending a product, it is also important that
you give out promotional freebies. People are already
familiar with the concept of offering freebies to
promoting your won products. But very few people do
this to promote affiliate products. Try to offer
freebies that can promote or even have some information
about your products or services. Remember to keep the
gifts thematicly linked to the main product, somehow.

Before you add recommendations to you product, it is
given that you should try and test the product and
support. Do not run the risk of promoting junk products
and services. Just think how long it took you to build
credibility and trust among your visitors. Don't risk
destroying this hard earned relationship by recommending
a crap procuct, that you didn't test first.

If possible, have recommendations of products that you
have 100% confidence in. Test the product support
before you begin to ensure that the people you are
referring it to would not be left high and dry when a
problem suddenly arouse.

Have a look at your affiliate market and look at the
strategies you are using. You may not be focusing on
the recommendations that your products need to have.
You plan of action is sometimes not the only thing that
is making your program works.

Try product recommendation and be among those few who
have proven its worth. Want to learn more tips and tricks?

   

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