Have you ever heard of using affiliate programs to get a boost in web traffic to your web site? This can be an excellent web site traffic promotion to put visitors in touch with the products or services you have available on your site.

Let’s say you have a product you have created and are selling on your website for $97 (In this example the product will be an e-Book).

Each person who arrives at your web site pays $97, and gets the e-book, and you keep the full $97 (less any expenses incurred i.e. credit card processing fees/ paypal fees, etc).

Simple so far, and this in itself is obviously a viable business model and literally tens of thousands of e-Books are sold each and every day using this very method.

Now what about offering a third party, the opportunity of selling your product to their customers. Just think about it for a minute, there are going to be millions of people who, no matter how perfect your web traffic techniques are, how high your search engine rankings are, will never find out about you, and even know that you have a product for sale.

Wouldn’t it be great if you could get other people to market your website to their customers free of charge? (with you only having to pay them a commission if and only if their customer actually purchases your product).

Think of all the extra sales you would make (remember these sales are likely to be purchased by people who may never have found your web site, so they are actually bonus customers, and any purchases they make are extra bonus sales you were not likely to have made).

Virtually any product or service can benefit from having an affiliate program, as it means you have another person promoting your website for free, and you only pay them for results (a sale). Ultimately you get a lot more web traffic.

Assuming you have captured your customers email address during the sales process, then not only have you made a sale, but you now have a customer you can promote more products to in the future! One of Marketing 101’s golden rule is that it’s far, far easier to sell to an existing customer than to a brand new one. After all they loved your product enough to buy it, right?

It's likely that you will have a higher percentage of sales from your affiliates visitors because (hopefully) the affiliate has already pre-sold his customers on your fantastic product. The affiliate has hopefully built up a solid reputation from his customers (who more than likely have purchased from him in the past) and because he has recommended your product, they come to your website already pre-sold that your product is a decent and worthy one.

Remember you now have a new customer who you can market to in the future, and it's more important to focus on this, rather than the commission you have paid.

Affiliate programs can be a fantastic way to leverage power by using other people to supply you with web traffic which ultimately brings more web traffic to your web site. With no upfront costs, and payment only if a sale is made, you really can have your cake and eat it too.


About The Author:

Tim Buchalka describes a fantastic way to generate web traffic using the power of affiliate programs. Visit www.overwhelmingtraffic.com to obtain a free 20 chapter guide to web traffic techniques.