How can scroll tracking benefit your business? Let's say you have 1,000 visitors coming to your web page. A percentage of these people will desert your sales promotion letter before reading or scrolling to the end. They won't even see your order link. You, as an Internet marketer, will need to determine why they are deserting your web page. This is where scroll tracking comes in. Scroll tracking allows you to pinpoint the exact area in the sales letter where your visitors are deserting your sales promotion letter.

To use the economical version of scroll tracking, you would want to split your sales promotion letter into 4 or 5 sections. You'd create section 1, which is the top part of your sales letter; 2, 3, and 4 would be the body of your sales promotion letter, and section 5 would have your guarantee, bonuses, offers, and the "Click Here to Order" button.

Once you have broken your sales letter into sections, you can use your website traffic statistics to establish the point at which your visitors are deserting. Using your log files for your website, you can determine how many people went to your web page (or certain pages located within your domain) as well as how long the average prospect stayed at your web page.

For example, if you find that the average prospect gets to page 3 and then leaves, you can be certain that there is a dilemma with page 3. Look through those statistics and determine how long the average prospect remains. Maybe they are only reading 2 minutes worth of content. If you take a timer and time yourself reading the page for 2 minutes, you will get a pretty decent approximation of which paragraph your visitors are deserting on. Say it takes 4 minutes to read page 3, and theyfre deserting in minute 2. Then you know about halfway down the page is where people are deserting your web page.

Having discovered that, you want to enhance the text to capture your audience's attention. You may have put an outside link to a demo and people end up being more involved in that web page rather than your sales promotion letter. You'd want to remove that.

This next method is a much more refined way of using scroll tracking. For very little money you can use this tool to save a lot of time as well as increase your profits overnight. This method utilizes a program called "Clickalyzer." Unlike the previous method where you had to divide your sales promotion letter into sections, Clickalyzer allows you to keep your sales promotion letter fully intact.

With Clickalyzer, it is easy to include scroll tracking into your web page.

By using scroll tracking, it will greatly increase the chances of you making a profit. I cannot stress enough the beauty of scroll tracking. With this method you are able to amend elements within your web page to curtail visitors deserting your web page.

About The Author:

Segovia Smith is one of the leaders in the Internet marketing profession. Interested in new concepts to make your business grow? Sign up for a complimentary How I Made My First Dollar Membership at: http://www.howimademyfirstdollar.com