7 Benefits of Postcard Marketing
Copyright 2007 Bob Leduc http://BobLeduc.com

Postcards produce even better results for marketers in the
21st century than they did in the past ...especially when
you use them to generate website traffic and sales leads.

Here are 7 of the many benefits and advantages you gain by
marketing with postcards.

1. Postcards Work for Any Business - Including Yours

Postcards have a proven history of producing just about any
kind of sales activity a business wants. Internet marketers
have used them to generate profitable website traffic.
Direct marketers have used them to generate receptive sales
leads. Retail stores have used them to attract "pre-sold"
walk in customers. And ...well, you get the idea.

2. Postcards Produce Fast Results

Postcards are small so it doesn't take much time to create a
sales message for them. The small size also makes printing,
addressing and mailing postcards a quick job. Your postcards
can be in the mail a few days after you decide to use them.
2 or 3 days later you'll be getting sales from them.

3. Postcards Get Read

Postcards get delivered ready to read. They can't be ignored
like other types of advertising. This guarantees maximum
exposure for your sales message. Think about it. Did you
ever discard a postcard without first scanning it to find
out what it was about? You can't do it.

4. Postcards Make a Good First Impression

People like to get postcards - probably because they get so
many of them from friends and relatives. You can make the
most of this positive first impression by using a personal
approach for your postcards. For example, include the actual
name of each person in your message ...as well as anything
else you know about the prospects on your mailing list.

5. Postcards Are Inexpensive

Postcards are simple and inexpensive to use. You can print
them for just a few cents each. And in the US You can even
send postcards by First Class Mail for only 26 cents. That's
37 percent less than the postage for letters.

You get this special reduced postage rate by making the size
of your postcards at least 3 1/2 x 5 inches but not over
4 1/4 x 6 inches in size.

6. Postcards are Easy to Test

It's easy to test the profitability of a postcard. Just send
it to a small group of prospects to see how many reply. If
you're not pleased with the results, revise it and repeat
the test. Once you're happy with the results you can send
out a larger mailing.

7. Competitors Can't Copy Your Postcard Marketing System

Competitors can't copy your system and use it to compete
against you like they can (and always do) with other types
of advertising.

One or two competitors may see your marketing postcard
...but that's all they will know about what you're doing.
They won't know what lists you're using, how many postcards
you mail, how often you send postcards or anything else
about your postcard program.

There are many more advantages to marketing with postcards.
But these 7 should be enough to get you thinking about them.
If you never used postcards to promote your business or if
you haven't used them recently, test them now. You'll be
surprised at how well they work in the 21st century.

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV