In this article I want to show some details that we must take into account at the time of having a page Web.

It includes a page “About”:
The pages with information about the company are a good site for the new visitors since here they can know who you are before they decide to buy your product, in this page it present the trajectory your company, that the mission or any data conforms and that you consider that it defines to the person or company that this behind that page.

Page of contact:
The visitors, clients, buyers or I always deal in general must have the possibility of putting itself in contact with you is by whom we must include a direction of mail or a form of contact, and in the cases that is possible a direction and telephone, this data type gives much security to the visitor when to buy it is tried since they feel that there is a physical site to which they can go in case of some disadvantage.

The news, notes of press, binnacles or articles:
This type of information very is valued by the motors search since they offer to the contained Web fresh, of the present time and that him can be very useful to the visitors, from you can here inform to them into events, launching of new products or information that helps to that the visitors return to your site to see the changes that you do in these pages.

I title of the page:
I suppose that many of the readers will know to that I talk about in this point but for which they do not have left very clear I title of the page is that text that appears in the blue bar of the explorer and gives an idea of the content of the page, this I title by simple that seems is very important in the image which we give the visitors, since in the page of results of the finders usually it along with shows to this information the description of the page, imagínate who you look for a word in the finder and the page that brings to you as result has “Untitled Document” does not give very good impression truth? That then same one thought the visitors and Iran to another Web surely.

Link:
In the same way that I title we imagine that we are within a site and see I tie that it could have excellent information for us and when we punctured, the page gives error us due to I tie broken, safe that it has happened to them and of insurance if happens a pair to them of times in the same page they leave the Web and they go by the following one of the page of results of the finder. Always remember to often review its sites that they do not have broken bonds, if even so they are not very safe of it to have made an idea well is to personalize the error pages and to show a message with I tie to the main page.

Or to finish I advise to them to use all the information that they have available of the visitors of his pages, the best way of this is to review logs of the servant or if they have some application that shows the statistics to them uses it and sees of where they visit them, which pages visited, how long are, etc. Since with this we can improve much the distribution of content of the Web
and it gives useful data us that we can use in advertising campaigns, for example if we see that most of our clients they come from a country in individual and we are about to to invest in a publication in press, serious good idea to take these data and to implement a campaign oriented to that country and to reinforce the image of the company in is site or knowledge that seeking gives better results and of campaigning of payments by click, etc., as the things can be given account are innumerable that we can implement knowing our visitors…

Author: Cesar Pietri
http://www.canariashost.com
http://www.cesarpietri.com